About Charles "Chuck" Linart
My name is Charles Linart. My friends call me Chuck. Some of my more intimate friends call me Charlie.
What you need to understand about me is that -- how can I put this humbly? -- I am extremely good at what I do. What do I do? I help small (under 100 employees) to medium-sized (100-3,000 employees) independent businesses sell more and spend less. I achieve this by showing you how to use technology more efficiently. This could entail building a website that bolsters your brand, conducts business for you, or streamlines some aspect of your business. It could mean freeing you from the endless and expensive forced software upgrade cycle. These are just a couple of examples of things I can do and have done; there are hundreds more. It is different in every case.
I treat my clients as I do members of my own family: with the full expectation of doing business with them in the future. It is never a one-shot deal with me, except in isolated cases where circumstances are beyond my control. I follow up long after the deal is done and the work completed. If you do business with me, you should expect to pursue bigger projects in the future as the current projects pan out over time.
That's another thing about me: I don't believe in quick fixes, and I loathe short-term thinking. Is it better to get an extra sale every week for the next two years, or ten extra sales next week? An extra sale a week for the next two years is 104 extra sales. Sure, you'll be happy next week if you make ten extra sales, but do you want that to die down after your campaign is over? Have you considered the cost of short-term results versus the cost of making the adjustments that can pay for the long term?
Nothing I do focusses on next week. It focusses on doing today what we need to do to get you where you want to be six months, a year, even ten years from now. Take care of what is right in front of your face, and your "next week" results will get continually better for a long period of time. That's how it works. Any other way is stupid. Patience may be a virtue, but it's also damn profitable.
I have lived, visited, and/or done business in the following places:
- South Korea
- New York City
I am Charles "Chuck" Linart, and that's what I'm about.