<meta name="generator" content="StarOffice/OpenOffice.org XSLT (http://xml.openoffice.org/sx2ml)" /><meta name="author" content="Charles" /><meta name="created" content="2009-08-17T11:15:08" /><base href="." /><style type="text/css"> @page { } table { border-collapse:collapse; border-spacing:0; empty-cells:show } td, th { vertical-align:top; } h1, h2, h3, h4, h5, h6 { clear:both } ol, ul { padding:0; } * { margin:0; } *.ta1 { } *.ce1 { font-family:'Liberation Sans'; background-color:#e6ff00; } *.ce10 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; background-color:#ffff99; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.018cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.018cm; border-top-style:solid; border-top-color:#000000; font-weight:bold; } *.ce11 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; 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border-top-color:#000000; font-size:12pt; font-weight:bold; } *.ce14 { font-family:'Liberation Sans'; border-bottom-width:0.0133cm; border-bottom-style:solid; border-bottom-color:#000000; background-color:#cccccc; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.0133cm; border-right-style:solid; border-right-color:#000000; border-top-style:none; } *.ce15 { font-family:'Liberation Sans'; font-weight:bold; } *.ce16 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; background-color:#b3b3b3; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.0133cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.0133cm; border-top-style:solid; border-top-color:#000000; font-size:12pt; font-weight:bold; } *.ce17 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; background-color:#b3b3b3; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.018cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.0133cm; border-top-style:solid; border-top-color:#000000; } *.ce18 { font-family:'Liberation Sans'; background-color:#999999; font-size:12pt; font-weight:bold; } *.ce19 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; background-color:#ffff99; border-left-width:0.018cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.0133cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.0133cm; border-top-style:solid; border-top-color:#000000; font-weight:bold; } *.ce2 { font-family:'Liberation Sans'; background-color:#00ff00; font-weight:bold; } *.ce20 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; border-left-width:0.018cm; 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border-top-color:#000000; font-weight:bold; } *.ce3 { font-family:'Liberation Sans'; vertical-align:top; text-align:left ! important; font-weight:bold; } *.ce4 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; background-color:#e6e6e6; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.0133cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.0133cm; border-top-style:solid; border-top-color:#000000; font-size:13pt; font-weight:bold; } *.ce5 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; background-color:#ffff99; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.0133cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.018cm; border-top-style:solid; border-top-color:#000000; font-weight:bold; } *.ce6 { font-family:'Liberation Sans'; border-bottom-width:0.018cm; border-bottom-style:solid; border-bottom-color:#000000; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.0133cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.018cm; border-top-style:solid; border-top-color:#000000; } *.ce7 { font-family:'Liberation Sans'; border-bottom-width:0.0133cm; border-bottom-style:solid; border-bottom-color:#000000; border-left-width:0.0133cm; border-left-style:solid; border-left-color:#000000; border-right-width:0.0133cm; border-right-style:solid; border-right-color:#000000; border-top-width:0.018cm; border-top-style:solid; border-top-color:#000000; } *.ce8 { font-family:'Liberation Sans'; vertical-align:top; text-align:left ! important; } *.ce9 { font-family:'Liberation Sans'; background-color:#e6e6e6; border-width:0.0133cm; border-style:solid; border-color:#000000; } *.Default { font-family:'Liberation Sans'; } *.Heading { font-family:'Liberation Sans'; text-align:center ! important; font-size:16pt; font-style:italic; font-weight:bold; } *.Heading1 { font-family:'Liberation Sans'; text-align:center ! important; font-size:16pt; font-style:italic; font-weight:bold; } *.Result { font-family:'Liberation Sans'; font-style:italic; font-weight:bold; text-decoration:underline; } *.Result2 { font-family:'Liberation Sans'; font-style:italic; font-weight:bold; text-decoration:underline; } *.co1 { width:1.0563in; } *.co2 { width:0.8925in; } *.co3 { width:0.9634in; } *.co4 { width:1.1083in; } *.ro1 { height:0.2181in; } *.ro2 { height:0.1681in; } </style></head><body dir="ltr"><table border="0" cellspacing="0" cellpadding="0" class="ta1"><colgroup><col width="117" /><col width="99" /><col width="107" /><col width="123" /><col width="117" /><col width="99" /><col width="99" /><col width="99" /><col width="99" /></colgroup><tr class="ro1"><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="ce4"><p>Clicks </p></td><td style="text-align:left;width:0.9634in; " class="ce9" /><td style="text-align:left;width:1.1083in; " class="ce13"><p>Conversions </p></td><td style="text-align:left;width:1.0563in; " class="ce14" /><td style="text-align:left;width:0.8925in; " class="ce16"><p>Sales </p></td><td style="text-align:left;width:0.8925in; " class="ce17" /><td style="text-align:left;width:0.8925in; " class="ce18"><p>ROI (percent) </p></td><td style="text-align:left;width:0.8925in; " class="ce22" /></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="ce5"><p>PPC </p></td><td style="text-align:left;width:0.9634in; " class="ce10"><p>Organic SEO </p></td><td style="text-align:left;width:1.1083in; " class="ce5"><p>PPC </p></td><td style="text-align:left;width:1.0563in; " class="ce5"><p>Organic SEO </p></td><td style="text-align:left;width:0.8925in; " class="ce5"><p>PPC </p></td><td style="text-align:left;width:0.8925in; " class="ce10"><p>Organic </p></td><td style="text-align:left;width:0.8925in; " class="ce19"><p>PPC </p></td><td style="text-align:left;width:0.8925in; " class="ce23"><p>Organic </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>01/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>1000 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>20 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>2000 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>100 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>-50 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>02/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>03/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>50 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>04/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>100 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>05/09 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>150 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>06/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>200 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>07/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>250 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>08/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>300 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>09/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>350 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>10/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>400 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>11/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce20"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>450 </p></td></tr><tr class="ro2"><td style="text-align:right; width:1.0563in; " class="ce1"><p>12/10 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.9634in; " class="ce11"><p>100 </p></td><td style="text-align:right; width:1.1083in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:1.0563in; " class="ce6"><p>5 </p></td><td style="text-align:right; width:0.8925in; " class="ce6"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce11"><p>500 </p></td><td style="text-align:right; width:0.8925in; " class="ce21"><p>0 </p></td><td style="text-align:right; width:0.8925in; " class="ce7"><p>500 </p></td></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="ce2"><p>Total: </p></td><td style="text-align:right; width:0.8925in; " class="ce7"><p>1000 </p></td><td style="text-align:right; width:0.9634in; " class="ce12"><p>1200 </p></td><td style="text-align:right; width:1.1083in; " class="ce7"><p>20 </p></td><td style="text-align:right; width:1.0563in; " class="ce7"><p>60 </p></td><td style="text-align:right; width:0.8925in; " class="ce7"><p>2000 </p></td><td style="text-align:right; width:0.8925in; " class="ce12"><p>6000 </p></td><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.9634in; " class="Default" /><td style="text-align:left;width:1.1083in; " class="Default" /><td style="text-align:left;width:1.0563in; " class="ce15" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="ce3"><p>Assumptions: </p></td><td colspan="3" style="text-align:left;width:0.8925in; " class="ce8"><p>$1,000 spend for each campaign </p></td><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="Default" /><td colspan="2" style="text-align:left;width:0.8925in; " class="Default"><p>$1/click for PPC </p></td><td style="text-align:left;width:1.1083in; " class="Default" /><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="Default" /><td colspan="2" style="text-align:left;width:0.8925in; " class="Default"><p>$100 gross per sale </p></td><td style="text-align:left;width:1.1083in; " class="Default" /><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="Default" /><td colspan="3" style="text-align:left;width:0.8925in; " class="Default"><p>2 percent conversion ratio for PPC </p></td><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /></tr><tr class="ro2"><td style="text-align:left;width:1.0563in; " class="Default" /><td colspan="3" style="text-align:left;width:0.8925in; " class="Default"><p>5 percent conversion ratio of SEO </p></td><td style="text-align:left;width:1.0563in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /><td style="text-align:left;width:0.8925in; " class="Default" /></tr></table><table border="0" cellspacing="0" cellpadding="0" class="ta1"><colgroup><col width="99" /></colgroup><tr class="ro2"><td style="text-align:left;width:0.8925in; " class="Default" /></tr></table><table border="0" cellspacing="0" cellpadding="0" class="ta1"><colgroup><col width="99" /></colgroup><tr class="ro2"><td style="text-align:left;width:0.8925in; " class="Default" /></tr></table></body></html>