Clicks | Conversions | Monthly Spend (dollars) | Monthly Sales (dollars) | ROI (percent) | ||||||
Month | PPC | Organic SEO | PPC | Organic SEO | PPC | Organic | PPC | Organic | PPC | Organic |
01/10 | 667 | 100 | 13.34 | 5 | 1000 | 1000 | 1334 | 500 | 33.4 | -50 |
02/10 | 667 | 120 | 13.34 | 6 | 1000 | 200 | 1334 | 600 | 33.4 | 40 |
03/10 | 667 | 140 | 13.34 | 7 | 1000 | 200 | 1334 | 700 | 33.4 | 50 |
04/10 | 667 | 160 | 13.34 | 8 | 1000 | 200 | 1334 | 800 | 33.4 | 60 |
05/09 | 667 | 180 | 13.34 | 9 | 1000 | 200 | 1334 | 900 | 33.4 | 70 |
06/10 | 667 | 200 | 13.34 | 10 | 1000 | 200 | 1334 | 1000 | 33.4 | 80 |
07/10 | 667 | 210 | 13.34 | 10.5 | 1000 | 200 | 1334 | 1050 | 33.4 | 85 |
08/10 | 667 | 215 | 13.34 | 10.75 | 1000 | 200 | 1334 | 1075 | 33.4 | 87.5 |
09/10 | 667 | 220 | 13.34 | 11 | 1000 | 200 | 1334 | 1100 | 33.4 | 90 |
10/10 | 667 | 225 | 13.34 | 11.25 | 1000 | 200 | 1334 | 1125 | 33.4 | 92.5 |
11/10 | 667 | 230 | 13.34 | 11.5 | 1000 | 200 | 1334 | 1150 | 33.4 | 95 |
12/10 | 667 | 235 | 13.34 | 11.75 | 1000 | 200 | 1334 | 1175 | 33.4 | 97.5 |
Total: | 8004 | 2235 | 160.08 | 111.75 | 12000 | 3200 | 16008 | 11175 | 33.4 | 97.5 |
PROFIT: | $4,008.00 | $7,975.00 | ||||||||
Assumptions: | * $1,000 initial spend for SEO | |||||||||
* $1,000 monthly spend for PPC | ||||||||||
* $200 monthly spend for SEO | ||||||||||
* $1.50/click for PPC | ||||||||||
* $100 gross per sale | ||||||||||
* 2 percent conversion ratio for PPC | ||||||||||
* 5 percent conversion ratio for SEO | ||||||||||