3#00ff004#3deb3d5#9999996#b3b3b37#c0c0c08#cccccc9#e6e6e610#e6ff0011#ff000012#ffff9990001386024075FalseFalse | Clicks | | Conversions | | Monthly Spend (dollars) | | Monthly Sales (dollars) | | Cumulative Sales | | Cumulative Profits | | ROI (percent) | |
| Month | PPC | Organic SEO | PPC | Organic SEO | PPC | Organic | PPC | Organic | PPC | Organic | PPC | Organic | PPC | Organic |
| 2010-01-09T00:00:00.000 | 667 | 100 | 13.34 | 5 | 1000 | 1000 | 1334 | 500 | 1334 | 500 | 334 | -500 | 33.4 | -50 |
| 2010-02-09T00:00:00.000 | 667 | 120 | 13.34 | 6 | 1000 | 200 | 1334 | 600 | 2668 | 1100 | 668 | -100 | 33.4 | 40 |
| 2010-03-10T00:00:00.000 | 667 | 140 | 13.34 | 7 | 1000 | 200 | 1334 | 700 | 4002 | 1800 | 1002 | 400 | 33.4 | 50 |
| 2010-04-10T00:00:00.000 | 667 | 160 | 13.34 | 8 | 1000 | 200 | 1334 | 800 | 5336 | 2600 | 1336 | 1000 | 33.4 | 60 |
| 2009-05-10T00:00:00.000 | 667 | 180 | 13.34 | 9 | 1000 | 200 | 1334 | 900 | 6670 | 3500 | 1670 | 1700 | 33.4 | 70 |
| 2010-06-01T00:00:00.000 | 667 | 200 | 13.34 | 10 | 1000 | 200 | 1334 | 1000 | 8004 | 4500 | 2004 | 2500 | 33.4 | 80 |
| 2010-07-01T00:00:00.000 | 667 | 210 | 13.34 | 10.5 | 1000 | 200 | 1334 | 1050 | 9338 | 5550 | 2338 | 3350 | 33.4 | 85 |
| 2010-08-01T00:00:00.000 | 667 | 215 | 13.34 | 10.75 | 1000 | 200 | 1334 | 1075 | 10672 | 6625 | 2672 | 4225 | 33.4 | 87.5 |
| 2010-09-01T00:00:00.000 | 667 | 220 | 13.34 | 11 | 1000 | 200 | 1334 | 1100 | 12006 | 7725 | 3006 | 5125 | 33.4 | 90 |
| 2010-10-01T00:00:00.000 | 667 | 225 | 13.34 | 11.25 | 1000 | 200 | 1334 | 1125 | 13340 | 8850 | 3340 | 6050 | 33.4 | 92.5 |
| 2010-11-01T00:00:00.000 | 667 | 230 | 13.34 | 11.5 | 1000 | 200 | 1334 | 1150 | 14674 | 10000 | 3674 | 7000 | 33.4 | 95 |
| 2010-12-01T00:00:00.000 | 667 | 235 | 13.34 | 11.75 | 1000 | 200 | 1334 | 1175 | 16008 | 11175 | 4008 | 7975 | 33.4 | 97.5 |
| Total: | 8004 | 2235 | 160.08 | 111.75 | 12000 | 3200 | 16008 | 11175 | | | | | 33.4 | 97.5 |
| | | | | | PROFIT: | 4008 | 7975 | | | | | | |
| Assumptions: | * $1,000 initial spend for SEO | | | | | | | | | | |
| * $1,000 monthly spend for PPC | | | | | | | | | | |
| * $200 monthly spend for SEO | | | | | | | | | | |
| * $1.50/click for PPC | | | | | | | | | | |
| * $100 gross per sale | | | | | | | | | | |
| * 2 percent conversion ratio for PPC | | | | | | | | | | |
| * 5 percent conversion ratio for SEO | | | | | | | | | | |
| | | | | | | | | | | | | |
| | | | | | | | | | | | | |
| PPC | Organic |
| Row 3 | 1334 | 500 |
| Row 4 | 2668 | 1100 |
| Row 5 | 4002 | 1800 |
| Row 6 | 5336 | 2600 |
| Row 7 | 6670 | 3500 |
| Row 8 | 8004 | 4500 |
| Row 9 | 9338 | 5550 |
| Row 10 | 10672 | 6625 |
| Row 11 | 12006 | 7725 |
| Row 12 | 13340 | 8850 |
| Row 13 | 14674 | 10000 |
| Row 14 | 16008 | 11175 |
| PPC | Organic |
| Row 3 | 334 | -500 |
| Row 4 | 668 | -100 |
| Row 5 | 1002 | 400 |
| Row 6 | 1336 | 1000 |
| Row 7 | 1670 | 1700 |
| Row 8 | 2004 | 2500 |
| Row 9 | 2338 | 3350 |
| Row 10 | 2672 | 4225 |
| Row 11 | 3006 | 5125 |
| Row 12 | 3340 | 6050 |
| Row 13 | 3674 | 7000 |
| Row 14 | 4008 | 7975 |
| PPC | Organic |
| 01/10 | 33.4 | -50 |
| 02/10 | 33.4 | 40 |
| 03/10 | 33.4 | 50 |
| 04/10 | 33.4 | 60 |
| 05/09 | 33.4 | 70 |
| 06/10 | 33.4 | 80 |
| 07/10 | 33.4 | 85 |
| 08/10 | 33.4 | 87.5 |
| 09/10 | 33.4 | 90 |
| 10/10 | 33.4 | 92.5 |
| 11/10 | 33.4 | 95 |
| 12/10 | 33.4 | 97.5 |
|
| PPC | Organic |
| 01/10 | 33.4 | -50 |
| 02/10 | 33.4 | 40 |
| 03/10 | 33.4 | 50 |
| 04/10 | 33.4 | 60 |
| 05/09 | 33.4 | 70 |
| 06/10 | 33.4 | 80 |
| 07/10 | 33.4 | 85 |
| 08/10 | 33.4 | 87.5 |
| 09/10 | 33.4 | 90 |
| 10/10 | 33.4 | 92.5 |
| 11/10 | 33.4 | 95 |
| 12/10 | 33.4 | 97.5 |
|
| PPC | Organic |
| Row 3 | 334 | -500 |
| Row 4 | 668 | -100 |
| Row 5 | 1002 | 400 |
| Row 6 | 1336 | 1000 |
| Row 7 | 1670 | 1700 |
| Row 8 | 2004 | 2500 |
| Row 9 | 2338 | 3350 |
| Row 10 | 2672 | 4225 |
| Row 11 | 3006 | 5125 |
| Row 12 | 3340 | 6050 |
| Row 13 | 3674 | 7000 |
| Row 14 | 4008 | 7975 |
|
| PPC | Organic |
| Row 3 | 1334 | 500 |
| Row 4 | 2668 | 1100 |
| Row 5 | 4002 | 1800 |
| Row 6 | 5336 | 2600 |
| Row 7 | 6670 | 3500 |
| Row 8 | 8004 | 4500 |
| Row 9 | 9338 | 5550 |
| Row 10 | 10672 | 6625 |
| Row 11 | 12006 | 7725 |
| Row 12 | 13340 | 8850 |
| Row 13 | 14674 | 10000 |
| Row 14 | 16008 | 11175 |